Lorain Creamery Ad – October 5, 1963

Have you ever wondered why Lorain Creamery ads from the 1960s, 70s and 80s usually included the Jersey Lane All-Star Dairies logo, as well as the farmer boy & cow mascots? I know I did.

Here’s an example, from the 1972 Lorain phone book (below).

I just thought that the Creamery was distributing some other company’s ice cream in addition to their own. I remember seeing a huge Jersey Lane sign with the boy and cow down at the Creamery’s store.

Well, the large, full-page ad below – which appeared in the Lorain Journal on October 5, 1963 – explains the whole thing. It announces that Lorain Creamery had just become a member of the All Star Dairy Association.

It turns out that Jersey Lane was apparently the Lorain Creamery’s own brand of dairy products. So when Lorain Creamery became a member of the All Star Dairy Association, the company was allowed to use the association logo and add the ‘Jersey Lane’ name to it. It was just a way of using the marketing strength of the All Star Dairies name to upgrade a local dairy’s corporate identity and product offerings.

Here’s an example of another dairy (in this case, Harmony Farms) customizing the All Star Dairies logo with their name, just as Lorain Creamery did. The logo appeared in an ad found in a 1964 Ohio State football program.

The All Star Dairy Association also made their branded bottles available to member dairies, as well as unique ice cream novelty products, as seen in this 1964 Lorain Creamery ad (below).

The Association is still around today. Click here to visit its website (it’s now called the All Star Association).