Wednesday, July 12, 2017

Cities Service Luxury Driving Ad – July 1, 1958

Here’s an unusual approach to marketing gasoline: position it as a luxury item for women. That’s the gimmick at work in this ad for Cities Service, which ran in the Lorain Journal on July 1, 1958.

The ad was part of a series with the same luxury theme. Here they are in color – beginning with the same ad above – courtesy of the good folks at magazine-advertising.com.

I like the way the gas pump subliminally serves as a TV.
But what about the men? Cities Service didn’t forget about them. Here’s a nice manly ad from 1963 with mountains and a crystal clear lake that’s no doubt teeming with bass. Plus the ad agency threw in a cute cartoon beaver gas attendant to appeal to that part of the public that is a sucker for advertising mascots (like me).
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Speaking of Cities Service, I drove by Benny’s Carriage Shoppe on Reid Avenue last weekend and took the shot below. I really like that retro gas station look.


I also featured Benny’s on this blog back in 2015 (here).
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2 comments:

  1. BusterJuly 12, 2017 at 10:55 AM

    It's not clear what is luxurious about gasoline. I suppose you could bathe in it, but the smell would be awful, unless you are looking to attract garage mechanics.

    ReplyDelete
  2. Dennis ThompsonJuly 12, 2017 at 11:16 AM

    The lady on the water skies looks like she is in a canal. Hope she makes that hard right turn!

    ReplyDelete