The Little Guy in the 1950s Car Ads

When I saw this full-page Bob Beck Chevrolet ad (above) in the Lorain Journal of February 20, 1956, I thought, "That little cartoon guy looks vaguely familiar."

Then about a week later, I saw him again – this time in a Spitzer Motors ad that ran in the Lorain Journal on June 20, 1955 (below).

It turns out that 56 years later, the little guy is still appearing in car ads – but now he's working for Ed Tomko Chrysler Jeep Dodge in Avon Lake. The dealership regularly features the little advertising mascot in their ads in various guises (such as below). Actually, I think he is Ed, since the "Ed says..." appears next to him each time – but he seems to have lost his choppers.

Good to see him still working, though, in these challenging economic times!