Lawson's Fourth of July Specials Ad 1962

Just in time for the July 4 holiday, here's a full-page Lawson's ad that ran in the Lorain Journal on Monday, July 2, 1962. It looks like they had all the ingredients for a great picnic covered.

Although I'm usually not too nostalgic about chain stores, I am about Lawson's. The ubiquitous stores were clean and well-stocked, and really set a standard for consistent quality.

Compare that to the some of the rather disgusting independent 'convenience' stores today that exist only to sell lottery tickets and liquor. (In Cleveland where I work, you would have to be insane to purchase any of the prepared foods in these filthy markets.)

Photo courtesy of Circle K

The Lawson's chain was eventually sold to Dairy Mart and re-branded. It's too bad, because Lawson's believed in the power of advertising, and the company had really created a strong and memorable brand.

There are still a few Dairy Marts in Lorain County, which is fine with me since I can purchase the original Lawson's Chip Dip there. It's also available at Circle K stores.

Here's a link to the Lawson's Wiki entry, which reveals that the store chain lives on today in Japan!