The gone but not fogotten Sandy's hamburger chain (which I first profiled back here in a multi-part series) did a nice marketing campaign during Christmas 1969. The ad above ran in the Journal on December 4, 1969 and introduced the promotion: 3 sleds that were going to be given away at both the west side (Oberlin Avenue and Meister) and the south side (E. 42nd Street) locations.
The cartoon carolers in the ad are a bit unusual: all male, and the one in the middle looks strangely like a Russian czar.
As you can see, by this time Sandy's had replaced the original full-body dancing blonde lassie logo with the brunette 'head only' version. I never understood why they did that, especially since the blonde was on the twirling signs.
Anyway, this ad was followed by another ad on Thursday, December 11, with a nice touch: a Scottish 'Sandy Claus'.
An article in the business section on Monday, December 15 (below) gave some more information on the promotion and listed the first winner.
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Sandy's Has Santa, Sleds and Sandwiches
Lyle Olson, manager of Sandy's Restaurant on E. 42nd Street across from Southview High School, and all his fine staff of lads and lassies wish one and all a Merry Christmas and best wishes for the New Year.
To help keep the holiday spirit in the minds of customers this Christmas season, Olson has been giving away sleds to the luckiest of his sandwich munchers. The first of Olson's hamburger and milk shake fans to win a sled was Robert Gou, of 4225 Camden Ave., Lorain. To be a lucky winner no purchase is necessary – just stop in at Sandy's and register. Another sled will be given away next Saturday, Olson said, adding that Santa Claus made his stop at Sandy's recently with candy for the kids.
But there's another reason to make Sandy's your stop during the holiday season and that's for a rest and refreshment break during those long shopping trips. Wash down a tasty hamburger, cheeseburger or even a Great Scot with a thick fresh milkshake or other beverage and you'll be ready to hit the trail again with renewed zip.
Sandy's has a secret about the way they prepare their foods for the best in freshness and taste. But the raw materials – the ingredients – are so important to good flavor that they don't keep it secret about where they buy their stuff. "It's high quality ingredients," Olson said, "that give us the best possible start on flavor. We buy Oberlin Farms Shake Mix and milk products and get quality ground beef and pork from C. H. Gundlach & Sons Packing Co., Sandusky. They are also the suppliers for the Meister Road restaurant.
Olson and his Sandy's Southview staff keep the restaurant dining area and kitchen spotless so you can eat the best food in a bright, clean place. Eat either at a table in the restaurant or carry out an order for eating in your car or at home. And keep watching for Sandy's chicken. As soon as equipment is delivered and installed, it will be here, Olson said.
Well, it's at least comforting to see that the grand tradition of not proofreading at the Journal goes back to 1969 and I'm sure further - "while your here"?? What about my here? I didn't even know I had a here, and I now wonder where my here might be. And this was an ad that somebody PAID for, no less.
ReplyDeleteDon Wozniak
Hi Don,
ReplyDeleteIt's a mighty popular error, isn't it? I think in the coming years it's going to be even more popular, since reading, writing and recitation in the schools are being replaced by staring at computers all day long! Plus that particular error doesn't get caught by spellcheck!