Friday, September 4, 2026

Back to School Ad – Sept. 3, 1956

We'll close out the week with a final Back to School ad, since today is the first day of school for the daughter of a woman I work with. The daughter is starting kindergarten in the Firelands school system. It's an odd day to start, right before the long holiday. But I guess it's the school officials' way of slowly easing the new students into something that's going to take up the next twelve years of their young lives.

Speaking of kindergarten, I wonder if the kids still have to bring a mat to school to sleep on? During my kindergarten class at Charleston Elementary, I remember having a nap time in a darkened room. We talked about this at work the other day, and my co-worker (who is in her early thirties) Googled it, and determined that nap breaks are a thing of the past. 

Anyway, this Back to School ad is sponsored by the Lorain County Deputies Association. It ran in the Lorain Journal on September 3, 1956 and features some great clip art of kids and a policeman.

Although there's no Grim Reaper illustration, the tagline in the ad is still rather jarring: Don't Meet Your Maker By Accident. It also doesn't make a lot of sense, since the goal of the ad is to keep drivers from running over kids.

At least the little cartoons on the right side of the ad still pack an important message in as capsule format, seventy years after the ad was published. 
It's always surprising to see drivers confused as to whether or not they have to stop for a school bus that is picking up or dropping off kids in the opposite direction on a four lane highway like Liberty Avenue (US 6) in Vermilion. 
The answer? They don't. The kids are never put in the position of having to cross a four lane highway.
But many drivers stop anyways and are shocked when I don't. 
The traffic person (Jamie Sullivan) on Channel 19 News used to review this issue every year when school started, to try and eliminate the confusion, and I think it was a very good idea. 

4 comments:

  1. In PA-tucky, where I learned to not wreck into things, you have to stop on "undivided 4-lane, highways" that is any lacking a physical barrier down the middle. Where I lived, school buses routinely discharged across such roads.

    https://www.pa.gov/content/dam/copapwp-pagov/en/penndot/documents/public/dvspubsforms/bdl/bdl-publications/pub%20741.pdf

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    1. That's a very good point, Don – different states might have different traffic laws, and thanks for pointing out what the law is in your home state. But in Ohio, according to "Section 4511.75" of the Ohio Revised Code, "Where a highway has been divided into four or more traffic lanes, a driver of a vehicle, streetcar, or trackless trolley need not stop for a school bus approaching from the opposite direction which has stopped for the purpose of receiving or discharging any school child, persons attending programs offered by community boards of mental health and county boards of developmental disabilities, or children attending programs offered by head start agencies."

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  2. Cute illustration up top, but when did children ever use those book straps, wear beanies or bring a dog to school? Not in my time, which goes back to 1954, when I was in kindergarten.

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    1. That's funny, Buster! The beanie cap and book straps were more of a 1930s thing, so it is odd to see it in mid-1950s clip art. I remember one of the Little Rascals (Breezy Brisbane, the kid who had to 'learn that poem') wearing a beanie like in the illustration. I wouldn't be surprised if Petey the Dog in the Little Rascals shorts used to follow the kids to school too.

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