Friday, December 14, 2018

Christmas Ads – 1963

Continuing with my parade of vintage Christmas-themed ads from the pages of the Lorain Journal, here are three from ’63. All have rather offbeat cartoon renderings of Santa Claus.

First up is an ad for the Associates Loan Company, which was located at the O’Neil Sheffield Center. The ad ran on December 9, 1963.

It’s strange to think of having to go see a loan company to get money for “presents, parties or Holiday Travel.” 
Little did anyone know in the early 1960s that by the 2000s, many people would have no problem regularly running up massive credit card debt. (According to this report, the average credit card debt per household is about $8,000.)
My next 1963 ad is this one (below) for the Elyria Savings and Trust. It ran in the Journal on Dec. 13, 1963.
Once again, Santa is linked with money. This time, though, he’s promoting the bank’s Christmas Club accounts.
That makes two things that you don’t see too much anymore in Lorain County. A bank named after a city in the county (or the county itself), or an ad for Christmas Clubs. I gave up belonging to a Christmas Club when the bank stopped sending me the final check and just deposited it into one of my accounts. That took all the fun out of it!
My last 1963 ad is for Kohlmyer’s Hardware & Appliances on Pearl Avenue. It ran in the paper on Dec. 23, 1963.
The store was still guaranteeing delivery before Christmas of appliances purchased as gifts, which was pretty impressive.
That’s a good looking gift basket “full of goodies” worthy of being swiped by Yogi Bear!

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