Friday, March 25, 2016

O'Neil Sheffield Shopping Center Easter Ad – March 14, 1956

Here's a nice full-page ad that ran in the Chronicle-Telegram on March 14, 1956 – 60 years ago this month – promoting a variety of Easter events at the O'Neil-Sheffield Shopping Center.

First, they had the Easter Bunny arriving by helicopter on March 17 at 1 p.m., met by Mrs. Bunny and their 24 (!) children in "a grand and glorious reunion.” (Where had he been, anyway?) This was followed by the Bunnys' handout of free candy eggs. The grand finale was a Big Easter Egg Hunt on March 24.

Last year on the blog, I featured an ad for the 1955 O'Neil-Sheffield Shopping Center Easter Festival. That year, the bunny also arrived by helicopter – twice.

But by 1957, the beloved rabbit was apparently a victim of cutbacks, and consequently stripped of his whirlybird. In this ad (below), which ran in the Lorain Journal on April 5, 1957, we see that he arrived by housetrailer!
At least the wife and two dozen offspring were still there to greet the well-traveled Easter ambassador. 

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