Friday, September 12, 2014

It's That Guy Again

I found yet another appearance of my favorite 1950s clip-art guy (that's currently featured in Ed Tomko Chrysler Dodge Jeep Ram ads). This ad is from the 1970s and proves that the little guy had some staying power over the decades.

The ad – for Roberts Specialty Shoppe in Sandusky – ran in the Journal on September 19, 1975. It's a take-off on the Let's Make A Deal game show, even using the same type font. The clip-art man has been slightly modernized with a semi-realistic body.

This particular digital version of him is still available for use through Getty Images®, although a shamrock has curiously been grafted onto his shirt, and he's been streamlined a bit. He's also on a retro-poster offered through

I don't know much about Roberts Specialty Shoppe, since it was located in Sandusky, except that it is closed. (Here's a link to the obituary of Timothy J. Roberts, who worked at the family-run business for more than 30 years.)

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