Anyway, I've always liked the Frostie Root Beer mascot. The bearded guy with icicles on his hat has been around a long time (the beverage has been bottled since 1939), and you can find him adorning many antique advertising signs.
Gustaf Tenggren. Here's what the mysterious little old man (who set the whole plot in motion) looked like in that book (below).
Frostie Root Beer is still available today. I see it at my Apples grocery store here in Sheffield Lake, and every once in a while I pick up a carton just for old times sake.
|The current packaging|