Wednesday, June 2, 2010
Lorain Drive-in Ad 1957
Here's a newspaper ad for the Lorain Drive-in that ran on August 3, 1957. I like it because of the classic ad art. The Lorain Drive-in logo used here is nice in its simplicity, and I really like the old style movie ads, with the bold typography and good use of figure-ground relationship.
It's quite a smorgasbord of movies making up the triple feature: Walt Disney's The Great Locomotive Chase, The Doolins of Oklahoma and Boy on a Dolphin. So you have a western, a civil war story and Sophia Loren – something for everybody!
The next pair of movies are strange bedfellows: the epic Giant, with Elizabeth Taylor, Rock Hudson and James Dean, and Spook Chasers, with the Bowery Boys (a favorite of mine). I have to chuckle at the Spook Chasers ad, because by that time, Leo Gorcey had left the movie series, leaving Huntz Hall to carry on without him for a few more movies.
Believe it or not, Boy on a Dolphin and Spook Chasers were the only current movies. The others were either a year old or older (the Doolins being the oldest – from 1949.)