Saturday, May 29, 2010
Lorain Drive-in Opening Day, 1948
Here's an ad for the 1948 opening weekend of the Lorain Drive-in. It ran in the newspaper on April 16. (Sorry for the rather crummy quality of the ad, which is from the library's microfilm.) At least the 1948 opener was probably a little bit warmer than it was on the 1955 opening weekend, which I told you about here.
I'm fairly impressed with the marketing that the Lorain Drive-in employed to generate interest two years after it opened. The fireworks are a great idea.
It's easy to forget that drive-ins didn't always show monster flicks and teenage epics as popular culture and nostalgia seem to imply; that came later. In the early days, they showed a lot of B-movies. In this case, the drive-in's feature was The Bachelor's Daughters, a movie that was already 2 years old!)